When the iPhone was being rolled out, what really made me perk up was the announcement that there would be an app store where developers from around the world could sell their apps. My reaction was excitement. My thought was that the app store could really differentiate the iPhone from other phones, and could foster the kind of creativity and community that elevates a technology from mere tool to life-changer.
It seems now that the app store is living up to my expectations, but there are clouds on the horizon. I just read today that the current best-selling app is “iFart Mobile.” If you are unfamiliar with this app, it allows you to reproduce a number of distinct fart noises (e.g. “Bubbler” and “Kazoo”) for the delight of friends and family. This has me worried.
My concern is that Apple will make the same mistakes as Facebook. We all know what happened with Facebook apps. The quality Facebook apps were overwhelmed by the crappy garbage that was designed specifically and exclusively to be viral. The Facebook app community is suffering as a result, and I am concerned that the iPhone app community will likewise suffer.
I don’t have a solution to this. All I know is that Apple has to somehow cultivate quality iPhone apps, while discouraging the crap. Allowing the community total power to do so is not effective, as the clever app creators will be able to manipulate the community. Apple must take an active role, while simultaneously respecting community input. Striking a balance between direct intervention and a hands-off laissez-fair approach is a tough thing to do, but is critical, as I think the vitality of the app store will largely determine the longterm fate of the iPhone.
