I recently flew to California on Air Canada to attend CHI 2007, a conference dealing with computer-human interaction. I was overjoyed (or perhaps just joyed) upon entering the plane to see that they had the seatback touchscreen entertainment systems that allow each person to choose their own movie or TV show. The bodings were ominous however, when an announcement (paraphrased) came over the speaker that “once the entertainment system is activated, be careful to not touch the screen too many times in quick succession, or it will crash.” Over the course of the flight I would discover the many other ways in which the seatback entertainment system was deeply inadequate.
So let’s enter rant mode and simply list the many flaws in the system. First the system reacted very slowly to any input. Several seconds would pass after touching the screen and seeing any sort of feedback. Second, the movies and TV shows were categorized in non-intuitive and inappropriate categories. Finding something you wanted required navigating up and down the hierarchy to figure out where Air Canada hid whatever you wanted. This was made more maddening by the slow response. Third, many of the buttons were far too small and jammed together. My fingers are fairly slim, but I only had about a 50% success rate in pressing many of the buttons (particularly for changing volume). Fourth, much of the text was far too small, to a degree that the woman across the aisle from me couldn’t read it at all. She had to get somebody beside her to read it for her.
So is having the entertainment system better than having no entertainment system? Absolutely, however overall the system was about as bad as it could be while still functioning. It seems the people designing it had no sense for how it would be used, and what requirements there might be. If I were Air Canada I would have refused to pay for this. I suspect they are perfectly content though. The management responsible for installing these systems probably doesn’t spend too much time worrying about user/customer satisfaction with the system. They just want to be able to tick the box beside “seatback entertainment system” in their competitive advantage comparison chart.